The Value of Business Blog Marketing
October 19, 2009 | 
Author Today’s business blog marketing has replaced traditional ways to get the word out about goods and services. Blogging and social media are now the fourth most used online uses. In fact, 64% of businesses use social media to advertise their products. Of these, most use social marketing for five hours per week, and about one third use it for ten hours per week.
Additionally, blogs are cheaper than traditional forms of advertising. Blogs can be piggybacked to an established website or they can be set up for a nominal cost. Once up and running, a blog need only be updated with new content.
Companies are using blogs for image, new products, customer feedback and search engine placement. They also build relationships with the public and generally promote the brand.
If you use the new social media and you blog, you are in good position for 21st century business. Many business owners are hanging onto the older marketing forms such as television commercials, newspaper ads and radio advertisements.
But many people don’t buy newspapers anymore as the overall content is available on demand over the internet. And television newscasts are diminishing. Local community newspapers like the Penny saver are giving way to online classified advertisers like craigslist.
So the business owner who relies on these older forms of marketing is missing a huge opportunity. People are looking at search engines for information. Therefore, it behooves you to learn how important blogs are and to contribute to them.
 Business Blog Marketing - flickr |
Blogs written for business involve updated articles with particular attention to the keywords that people type into the search engines. If you can incorporate these keywords into your new information the search engines will grab your site and give you prominence on the search results, making business blog marketing well worth the effort.
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Agreed, Internet Marketing and social media networking play an important role in today’s Business marketing.
However, i still have doubts whether this is cost effective in comparison to old marketing practices. In addition, Business blog marketing is time-consuming job, as it takes time for our pages and blog to get high positions in search engines and to reach the desired people.
.-= City Hotels New York´s last blog ..Off-Soho Suites Hotel =-.
You ought to seriously think about expanding this site into a serious player in this niche. You clearly have a good knowledge of the topics everyone is searching for on this blog anyways and you could possibly even make a buck or three from some offers. I would look into following recent headlines and increasing the amount of articles you make and I guarantee you’d start receiving some easy traffic in the near future. Just a thought, good luck regardless!
Wow, one of the best comments we have ever seen!
Thank you so much for your time, effort and thoughtfulness.
This project at present keeps six people in full time employment and we hire about a dozen contractors on a part time basis. Most of our clients come from our own business connections and then in turn, businesses that they refer to us. We drive traffic to their company website primarily through SEO.
This website is here just for the off chance that some people will find us through search and it does work. You are absolutely right that we could do more to make our services better known and we will consider your ideas and comments.
My partner and I were just discussing working up some type of sales program where we could have other people selling for us.
Hey, thanks again.
Rich
Good info. The thing I really like running a home biz, and yes it is different for all, is the time freedom, what is yours?
Good info. One of the things I love running a home business, and yes its different for all, is the money freedom, what is your own?
Ebooks helped me a lot when I was learning about making money with affiliate or adsense kind of websites. I knew I was so new I didn’t want to embarras myself on a forum or get told I’m a “noob”. So I went to a site that turned out to be a internet marketing blog that had everything I needed in one place, ebooks, software and web services. Now I am at least making some money instead of being hopelessly lost among a ton of different content.
Hi Nadine,
Yes, there are sites that will create ebooks for you on any subject. Is that what you do?
Rich
Awesome information. The thing I love about my own online biz, and yes it is different for all, is the time freedom, what is yours?
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