Posts Tagged ‘your company blog’
What Everyone Ought to Know About a Company Blog
July 8, 2010 | 
Author Your company blog can do so many good things for your home site. The problem is, most people are unaware of them. This is where hiring a professional blogger that specializes in company sites is most beneficial.
Company blog
The most common question that is asked is how it can make the site more SEO friendly? Many company sites have great flash programs where a great deal of money has been spent on them to entertain visitors upon their arrival. While this looks great once it loads, the time it takes to load is a huge turnoff for prospective customers.
Because of this, Google has incorporated a new logarithm in their rankings that penalizes a site that takes too long to load. For this reason, it is not only recommended but highly encouraged that all flash be removed from the home page. This is the hardest thing to convince a client of doing, since most spent thousands of dollars on their flash program and for the most part, was a waste of money.
It is possible to have a link on the home site that gives the visitor the option of viewing the flash presentation, but this is it. The most beneficial link on the home site is the one that leads to the company blog. Not only are there informational articles that help promote your products and site, but the links that the article campaigns establish all run from the company’s blog to the home site.
It is also possible to have a link on the articles themselves that directly go to the company’s main home page. This, along with a few other SEO techniques, help increase a company’s rankings on the search engine result pages. It is a cumulative effect of all the little things that a professional company blogger brings a company that pays the biggest dividends.
Only by having a company blog will your home site ever reach its fullest potential. Talk to a professional today and find out more.
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Company Blog Reaches Out
The company blog is the most versatile tool a business’ advertising department can use to get the word out about the product and services their company has to offer. Unfortunately, it is being underutilized by a vast majority of businesses.
This is so because many do not realize its vast potential or they just simply do not know how to properly use it. A blog for any business is another tool, just like radio advertising and then TV advertising was in the past. The biggest difference is that company blogging has the capability of reaching millions of potential customers on a 24/7 time frame. This is not a 30 second slot that hopes to be seen by the target audience.
A company or business blog is there ready and available any time of the day or night when the target audience is ready to read your message. Since this is a new form of advertising, most companies have little to no experience with it. Like with any other aspect of business, this is when a professional is hired to fill the need.
A company that can build a site and SEO it properly so it can reach the top of the SERPs is what is needed. Equally important and needed are professional copywriters that can write articles on any subject, and campaign marketers that know how to promote this type of article marketing campaigns.
Putting all of these professionals together is what a third-party blog is all about. They have a team of professionals that have repeatedly placed company blogs on the top of SERPs for the keywords their clients have requested.
Just like with your business, you are professionals in a particular field. It would not make sense to start building computers if your core business is painting homes. You do what you know best. Let others help you with what you do not know or have little experience with.
This is the fastest way to rise to the top ahead of your competition. The internet is here to stay and your company blog will be a vital tool in your exposure on it.
You need to click on the “Request a Quote” tab before your competition does.
