3rdPartyBlog.com

The third party blogs are becoming more common, now that the benefits of a company blog are being realized as a true internet marketing mechanism. Just like when billboards were first introduced, then radio advertisements, followed by TV ads, each new communication medium has a new path for advertisers to get the word out about their clients. The company blog run by third party bloggers is the equivalent of this advancement for the internet.

Some do not realize it, but even Google has a company blog that posts informational articles on how to best use their systems and services. They are already the number one site on the internet and growing. The number of company blogs they have is over 10 at last count, each one with a different theme.

Why would Google have multiple company blogs?  Simple, no one knows better than Google that people search by keyword phrases and the sharper line you can draw with your target niche keyword structure, the more traffic you will have.

Your company can do the same thing, depending on how large of a company you have and the different types of merchandise you have to offer. Smaller businesses usually need only one blog to reach out onto the internet, and connect to their target audience.  If you have multiple categories or niches, you should think about multiple blogs and third party blogs are perfect for this.

Just like the professional advertising agencies that make TV ads, the third party bloggers are the advertising agencies of the internet. They know where the target audiences can be located and how to attract them.

It is true that hiring a third party blogging company is a business expense for a company. The return on investment does vary, but is measurable. The biggest factor is if a company is willing to have the patience that is required to build up a following. This is a process that takes between 3 to 6 months before the full effect of the benefits can be seen and measured.

There are faster ways to get a blog to the top, but the search engines consider these tactics blackhat techniques.  We at 3rdPartyBlog.com only use tried and true and acceptable white hat promotions for our clients.  The question is what your long term goal is. Would you rather have a fast rise to the top of the rankings with the reward of a week of sales then getting banned for life, or a slow rise to the top that will permanently establish your site at the top?

The third party blogs are the route to take for long-term growth and exposure on the internet for any company that is going to maintain a presence in cyberspace.  Please use the contact form for more information, or the Request a Quote tab on this site.