Posts Tagged ‘social media’
The Value of Business Blog Marketing
October 19, 2009 | 
Author Today’s business blog marketing has replaced traditional ways to get the word out about goods and services. Blogging and social media are now the fourth most used online uses. In fact, 64% of businesses use social media to advertise their products. Of these, most use social marketing for five hours per week, and about one third use it for ten hours per week.
Additionally, blogs are cheaper than traditional forms of advertising. Blogs can be piggybacked to an established website or they can be set up for a nominal cost. Once up and running, a blog need only be updated with new content.
Companies are using blogs for image, new products, customer feedback and search engine placement. They also build relationships with the public and generally promote the brand.
If you use the new social media and you blog, you are in good position for 21st century business. Many business owners are hanging onto the older marketing forms such as television commercials, newspaper ads and radio advertisements.
But many people don’t buy newspapers anymore as the overall content is available on demand over the internet. And television newscasts are diminishing. Local community newspapers like the Penny saver are giving way to online classified advertisers like craigslist.
So the business owner who relies on these older forms of marketing is missing a huge opportunity. People are looking at search engines for information. Therefore, it behooves you to learn how important blogs are and to contribute to them.
 Business Blog Marketing - flickr |
Blogs written for business involve updated articles with particular attention to the keywords that people type into the search engines. If you can incorporate these keywords into your new information the search engines will grab your site and give you prominence on the search results, making business blog marketing well worth the effort.
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Website Traffic Marketing
It’s not enough that you have a beautiful website, you must have visitors, and website traffic marketing helps achieve that goal. It’s true that social media like Twitter and Facebook are valuable tools in getting the word out about your company, but the bottom line for driving people to your site is the internet search engine.
To use the search engines to your advantage, you need to know about SEO or search engine optimization. It’s not enough just to get your home page toward the top of the search engines, a website traffic expert will show you how to get every single page optimized. This is what builds traffic and traffic is what you need to take your beautiful website from a static one to dynamic.
No matter how well designed the website is, no one but your family will see it if you don’t contribute to it frequently. Consider a daily blog noting company news, exciting new products, or make it personal by describing interesting details of your life. The search engines will grab this new content and vault it to the top of the boards.
Where traffic marketing comes in is in making sure your blog or other new content is phrased in such a way that search engines will see it. Since this is highly technical and such an emerging field, you would do well to hire a specialist to take over this job for you.
Experts like 3rd party bloggers can work alongside you to take your thoughts and adapt them for search engine optimization. The professional bloggers know the most valuable keywords that the search engines like and where to place those keywords in the Blog article.
There are many bloggers who perform their work from a remote location, thus eliminating the expense in hiring another employee with benefits. If you need help with website traffic marketing, consider a 3rd party blogger.
