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Today’s business blog marketing has replaced traditional ways to get the word out about goods and services.  Blogging and social media are now the fourth most used online uses.  In fact, 64% of businesses use social media to advertise their products.  Of these, most use social marketing for five hours per week, and about one third use it for ten hours per week.

Additionally, blogs are cheaper than traditional forms of advertising.   Blogs can be piggybacked to an established website or they can be set up for a nominal cost.  Once up and running, a blog need only be updated with new content.

Companies are using blogs for image, new products, customer feedback and search engine placement.  They also build relationships with the public and generally promote the brand.

If you use the new social media and you blog, you are in good position for 21st century business.  Many business owners are hanging onto the older marketing forms such as television commercials, newspaper ads and radio advertisements.

But many people don’t buy newspapers anymore as the overall content is available on demand over the internet.  And television newscasts are diminishing.  Local community newspapers like the Penny saver are giving way to online classified advertisers like craigslist.

So the business owner who relies on these older forms of marketing is missing a huge opportunity.  People are looking at search engines for information.  Therefore, it behooves you to learn how important blogs are and to contribute to them.

Business Blog Marketing - flickr

Blogs written for business involve updated articles with particular attention to the keywords that people type into the search engines.  If you can incorporate these keywords into your new information the search engines will grab your site and give you prominence on the search results, making business blog marketing well worth the effort.

If you think blogging is just for techno geeks or 20-somethings think again, because you must Blog for Business.   Employers who utilize this 21st century marketing tool have an advantage over all others.  Blogging will bring you buying customers, this is an unarguable fact, as in I mean “PERIOD”!

There are two types of Blogs; one that serves as an online diary for individuals who wish to pen their daily thoughts without concern about who reads their secrets, and then there are “Business Blogs” which focus on driving new Internet traffic to the company web site.  Business Blogs are like newspaper articles just about “your” company.

How many times have you seen a local business featured on the evening TV news and wished that you could have had the same level of exposure?  Well now you can because more customers are learning about products over the Internet than in television and newspaper articles.

The big problem is the Internet is crowded with your competitors who are all vying for a position at the top of the food chain, which in this case is the search engine.  If you have a company website that looks tremendous and hasn’t been changed since it was designed, chances are no one is looking at it.  The way to change that and to maximize traffic to your site is to Blog.

Blogs contain new and pertinent information about your company, your industry, your community, your new products; everything that attracts the attention of the search engines and new business.  Blogging software has the feature built in that says to the search engines, “Hey look at me, I’ve got new content!”

Unfortunately blogging takes time and in this retracting economy companies are downsizing employees.  Not many offices have the resources to dedicate one person to blogging.

Blogging for search engine placement involves specific techniques and keywords, which is why it helps to have a writer who knows how to do this.   Once this is achieved your blog for business will greatly help the bottom line.

Fill out the contact form and we at 3rd Party Blog will show just how we will bring you buying customers.  You need to do this NOW before your competition hires us.