Posts Tagged ‘search engine optimization’

Website Traffic Marketing

Saturday, October 3rd, 2009

It’s not enough that you have a beautiful website, you must have visitors, and website traffic marketing helps achieve that goal.   It’s true that social media like Twitter and Facebook are valuable tools in getting the word out about your company, but the bottom line for driving people to your site is the internet search engine.

To use the search engines to your advantage, you need to know about SEO or search engine optimization.  It’s not enough just to get your home page toward the top of the search engines, a website traffic expert will show you how to get every single page optimized.  This is what builds traffic and traffic is what you need to take your beautiful website from a static one to dynamic.

No matter how well designed the website is, no one but your family will see it if you don’t contribute to it frequently.  Consider a daily blog noting company news, exciting new products, or make it personal by describing interesting details of your life.  The search engines will grab this new content and vault it to the top of the boards.

Where traffic marketing comes in is in making sure your blog or other new content is phrased in such a way that search engines will see it.  Since this is highly technical and such an emerging field, you would do well to hire a specialist to take over this job for you.

Experts like 3rd party bloggers can work alongside you to take your thoughts and adapt them for search engine optimization.  The professional bloggers know the most valuable keywords that the search engines like and where to place those keywords in the Blog article.

There are many bloggers who perform their work from a remote location, thus eliminating the expense in hiring another employee with benefits.  If you need help with website traffic marketing, consider a 3rd party blogger.

Ways that a 3rd Party Blog Can Help Your Business

Saturday, March 28th, 2009

There are two primary ways that a 3rd Party Blog can help your business.

1) – You have a website and an established web presence with a static website. We can become an extension of your website with a /blog. This will link to the WordPress dynamic Blog site that we build and optimize for Search Engine Optimization (SEO).

2) – You have a static website that you want to drive traffic to and you may or may not want your name on the new Blog. In this case we build the Blog around your product or service and target all of the Blog post articles to promote these products and services and use a mixture of text links or banner ads that link out to your main website.

Either of these methods will garner new traffic from people that have never heard of you or your company before. The reason that we know this and can back up this statement is that we have been doing this 3rd Party Blogging for other clients and their traffic has increased impressively.

We have keyword research tools that we use to look at various types of keywords that fit within your realm of business. We know the approximate number of Searches per Month (SPM) and we can see the approximate Strength of Competition (SOC).

The ideal situation is to locate keywords that have large SPM numbers and also have low SOC. That affords us the opportunity to craft articles that describe your goods or services and we place appropriate keywords in the title and in the best place in the article body to be scanned by the search engine robots.

What this does is to give your Blog the advantage on certain keywords over the competition. The dynamic ability of a Blog over a static website will attract the search engine bots more frequently.

We also use tools within the Blog program that we tailor to take full advantage of the search engines and we notify them of all new updates so that your whole blog site will be scanned a tremendous amount of times over a static site.

With each new article that we post a notice is sent out to many of the most important search engines that says what amounts to “Hey come take a look, we have new content.” We are not able to guarantee that they will come right away but from past experience they do and until the search engines change their site scanning routines this method of a 3rd Party Blog is the very best way to take advantage of your keywords.

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