What Everyone Ought to Know About a Company Blog
Thursday, July 8th, 2010Your company blog can do so many good things for your home site. The problem is, most people are unaware of them. This is where hiring a professional blogger that specializes in company sites is most beneficial.
Company blog
The most common question that is asked is how it can make the site more SEO friendly? Many company sites have great flash programs where a great deal of money has been spent on them to entertain visitors upon their arrival. While this looks great once it loads, the time it takes to load is a huge turnoff for prospective customers.
Because of this, Google has incorporated a new logarithm in their rankings that penalizes a site that takes too long to load. For this reason, it is not only recommended but highly encouraged that all flash be removed from the home page. This is the hardest thing to convince a client of doing, since most spent thousands of dollars on their flash program and for the most part, was a waste of money.
It is possible to have a link on the home site that gives the visitor the option of viewing the flash presentation, but this is it. The most beneficial link on the home site is the one that leads to the company blog. Not only are there informational articles that help promote your products and site, but the links that the article campaigns establish all run from the company’s blog to the home site.
It is also possible to have a link on the articles themselves that directly go to the company’s main home page. This, along with a few other SEO techniques, help increase a company’s rankings on the search engine result pages. It is a cumulative effect of all the little things that a professional company blogger brings a company that pays the biggest dividends.
Only by having a company blog will your home site ever reach its fullest potential. Talk to a professional today and find out more.
