Ways that a 3rd Party Blog Can Help Your Business
Saturday, March 28th, 2009There are two primary ways that a 3rd Party Blog can help your business.
1) – You have a website and an established web presence with a static website. We can become an extension of your website with a /blog. This will link to the WordPress dynamic Blog site that we build and optimize for Search Engine Optimization (SEO).
2) – You have a static website that you want to drive traffic to and you may or may not want your name on the new Blog. In this case we build the Blog around your product or service and target all of the Blog post articles to promote these products and services and use a mixture of text links or banner ads that link out to your main website.
Either of these methods will garner new traffic from people that have never heard of you or your company before. The reason that we know this and can back up this statement is that we have been doing this 3rd Party Blogging for other clients and their traffic has increased impressively.
We have keyword research tools that we use to look at various types of keywords that fit within your realm of business. We know the approximate number of Searches per Month (SPM) and we can see the approximate Strength of Competition (SOC).
The ideal situation is to locate keywords that have large SPM numbers and also have low SOC. That affords us the opportunity to craft articles that describe your goods or services and we place appropriate keywords in the title and in the best place in the article body to be scanned by the search engine robots.
What this does is to give your Blog the advantage on certain keywords over the competition. The dynamic ability of a Blog over a static website will attract the search engine bots more frequently.
We also use tools within the Blog program that we tailor to take full advantage of the search engines and we notify them of all new updates so that your whole blog site will be scanned a tremendous amount of times over a static site.
With each new article that we post a notice is sent out to many of the most important search engines that says what amounts to “Hey come take a look, we have new content.” We are not able to guarantee that they will come right away but from past experience they do and until the search engines change their site scanning routines this method of a 3rd Party Blog is the very best way to take advantage of your keywords.
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