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Company Blogging

With company blogging becoming a popular trend, the sense of a new marketing strategy has emerged. No longer are business satisfied with just establishing a website and hoping the American consumer will find them when the time is right.

Company Blogging Solutions

The internet today is becoming a crowded place and eCommerce is growing by leaps and bounds. To get an edge on competitors, many businesses are starting a company blog. This type of site is dedicated to giving a business more exposure to the surfing public on the internet.

This new marketing strategy involves the best way to expose the company blog to the internet. This is done, in part, by an article marketing campaign. This is when an informative posting is spread out to many different sites where the target audience is known to visit.

Company Blogging Articles

There, the articles are made available to the consumers with links leading back to the company blog and the sponsor’s main site. This helps to increase the exposure of both the main site and the blog to as many surfers on the internet as possible.

With the increase in links and traffic that they create, there is a side benefit for both the company blog and the sponsor’s home site. This benefit is a rise on the search engine rankings page (SERP). This is very important. It is believed that the top three slots on these pages for any given keyword receive 70% of the traffic that the SERP generates.

The remainder of the first page’s other 7 slots then receive 25% of the traffic, with the rest of all the other sites only receiving 5%, immaterial of how many there are. This is why so many professional company bloggers stress the establishing of links to help a site rise in the rankings.

Company blogging is the new marketing strategy for the internet that is being used by companies to gain a greater share of the targeted traffic of the American consumer.

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Seth Godin, Internet Master Explains Company Blogging

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