Posts Tagged ‘article marketing campaign’
Company Blog: There is No Debate
June 22, 2010 | 
Author The debate about a company blog is over because its utilization has already been proven as an effective marketing tool. The biggest decision most companies now have is how to make the best use of this new avenue of marketing their product.
Some are giving the job to a younger member of the company, since they are more familiar with the internet as a whole. This is true since most youth are active in the many social sites and are very experienced at knowing how to find things on the internet. But being part of a target audience and attracting a target audience are two very different concepts.
One advantage these younger members of society have is that they know what attracts them and some of the advertising gimmicks that have worked on them. What they need to do is to be able to apply this to the target audience that pertains to the company and the products they produce.
Unfortunately, many companies are just looking for an employee that knows how to utilize the internet and not one with marketing skills for the position. Without the combination of both, the full potential of the company’s blog will not realized.
Knowing how to write properly SEO’d articles and then submitting them as part of an article marketing campaign is a necessary skill that must not only be known but have to be executed properly. This is part of how professional bloggers get the message that they are trying to convey out to the public.
Content has always been king of the internet, but increased traffic is how the surfing public becomes aware of the content a company posts on its site. A properly constructed and utilized blog is the best way to use a company blog to increase the traffic from the target audience to the home site of said company, that will increase sales and revenue of the business as a whole.
Click on ‘Request A Quote’ or the ‘Contact’ form for more information or a proposal.
A Company Blog is Needed
When a company blog is properly used, the message that the business is trying to convey to consumers is easier to get across and be more accessible. This is because of the versatility of the blog itself. Unlike a company’s website that is static with very little new information, the blog is an ever changing information source.
By constantly adding new postings, visitors will have fresh new content to help them explore the possibilities the company and its business has to offer. In addition, the blog is the place an article marketing campaign can reach a larger audience. A good example is what it has to offer merchants.
A merchant generally sells items that are manufactured by a variety of other companies. Many specialize in a particular sector of commerce. With a properly constructed article campaign, a merchant’s company blog can attract the target audiences that are searching for information on the companies and merchandise of the products they are selling. This, at times, can rank even higher than the manufacturers’ websites.
An example would be a sporting goods site. By having articles written and posted about Rawlins gloves or the Louisville Slugger, the merchant’s blog site will receive some of the traffic intended for the manufacturer. By having quality information about the topic and items, the consumer would be more inclined to make the purchase from such a site.
It is all about establishing credibility with the target audience. Consumers have a tendency to make purchases from sites they feel comfortable with and trust. By providing informative data on an item or information that is supportive about the item, the readers will get the sense of comfort. It is a proven fact, a comfortable consumer spends more.
This is just one of the many ways a company blog can be utilized to expand a business on the internet.
Manage My Blog, the Question
Can someone manage my blog for me? This question has been on the rise since many companies have discovered the need for a company blog but are not sure how to utilize it to its fullest potential. This is when a professional blogger can be most beneficial to a business.
Too Busy to Blog
The professional blogger knows there is more to a company blog than just writing a few posts. The blog is the latest and best tool the internet marketer has at their disposal. This tool can be used to reach out to the target audience and guide them to the home site of the company that desires better traffic.
The driving of traffic can take many forms. The key to this is knowing the target audience and how to properly attract them. This will involve some type of marketing campaign. One of the most common is an article campaign.
The article marketing campaign is when a series of articles involving specific high traffic keywords are written and placed on a variety of places on the internet. This can be on social sites, forums, on other blogs or through an email campaign. It is all dependent on the target audience.
This is why professionals are needed for companies to run their blogs. Most companies do not have the time to determine the target audience and what will attract this audience to their site. They also are very busy running their business. Writing and posting the articles alone take a professional’s full time.
The proper running of a company blog is just as important as a restaurant having a clean and orderly appearance to it when customers come in the front door. First impression is everything and the company blog is, for many, the first exposure to a company that many encounter.
If you are one of the business persons asking the question; “How can I manage my blog?”, all you need to do is turn to the professional bloggers at 3rdPartyBlog.com so you can focus on running your business.
Company Blogging Improves your Image
With company blogging, new information along with repeated items can be continuously placed on the blog site to attract the ever expanding market of the internet. This is done with short and concise articles.
At the present time, it is believed that the search engines scan the first 1500 characters of a web page. This allows Google and the other search engine providers to categorize the content to be accessible when a keyword is asked for by those using the search engines.
Improve Your Company Image
This is the reason why an article marketing campaign on a company blog is so successful. By having multiple articles on all of the important keywords, a site can generate more hits on the Search Engine Ranking Positions (SERPs). This allows for higher rankings and more traffic.
The purpose of obtaining the highest possible rankings of the SERPs for vital keywords is how the consumers use this tool. 70% or more of all hits on the results pages are taken up by the first three results. The results that place 4th through 10th receive the next 25% of hits, and the remainder gets the last 5%. The farther down the list your site is, obtaining traffic decreases.
Search engines list sites by quality original content, number of quality links a site and article has, and visits by web users. These are the top issues of the over 200 logarithms by the search engines when compiling search engine results pages.
New this year is that the speed at which a site loads is a contributing factor in its rankings. Most company blogs use a simple format with no need of flash and other add-ons that slow down the loading process. This is why so many company blogs are now receiving better rankings than the company’s own home site.
It has been proven that company blogging on a regular basis is how to increase traffic and sales to both the blog site and the company’s main site. This is the wave of the present and future for eCommerce.
We at 3rdPartyBlog.com are available to discuss a blogging plan for your company by clicking on “Request a Quote” or the “Contact” tab at the top.
Posted in company Blog | 
Tags: 3rd party blog, article marketing campaign, better rankings, categorize the content, company Blog, company blogging, Company Blogging Improves your Image, contact, more traffic, quality original content, request a quote, Search Engine Ranking Positions, serps | 
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