Posts Tagged ‘3rd party blog’
Company Blog: Outsource it
One of the leading reasons a company blog should be run by a 3rd party blogger is because these professionals are used to dealing with the ever changing world and rules on the internet. This is mainly in reference to the constantly changing algorithms of Google.
In the year 2009, over 500 changes were made to how they index, sort, and compile the list that ends up at the results pages of the keyword searches by their search engines. Even for the professional bloggers and web masters, this is a nightmare to keep track of.
This is what a third party blogger can provide your company when they run your blog. They have the expertise and knowledge to deal with the giant Google machine. As professionals, this is what they do everyday, all day long. Unless a business can dedicate an employee to solely concentrate on this sector of business, they will not be able to get the performance of the company’s blog like a professional blogger can.
A business blog is the billboard of marketing tools for the cyber world. Unlike a billboard in real life, the blog by a company has articles that are sent to places that the target audience frequent. This increases the return on investment for the company. An increase in traffic always occurs which can then be translated to sales if the product is of a quality nature and is needed by the consumer.
The process that is required to build the traffic does take time. Like most things, if it is rushed with techniques that are frowned upon, the rise to the top will be temporary. The slow building of quality links and good quality-content is the key to success in this marketing realm.
If you have or are thinking about starting a company blog, consider having a professional 3rd party blogger guide your new website to the top. As professionals, it is what they specialize in. This is one outsource project that takes the burden off you and will give a great ROI.
Company Blogging Improves your Image
With company blogging, new information along with repeated items can be continuously placed on the blog site to attract the ever expanding market of the internet. This is done with short and concise articles.
At the present time, it is believed that the search engines scan the first 1500 characters of a web page. This allows Google and the other search engine providers to categorize the content to be accessible when a keyword is asked for by those using the search engines.
This is the reason why an article marketing campaign on a company blog is so successful. By having multiple articles on all of the important keywords, a site can generate more hits on the Search Engine Ranking Positions (SERPs). This allows for higher rankings and more traffic.
The purpose of obtaining the highest possible rankings of the SERPs for vital keywords is how the consumers use this tool. 70% or more of all hits on the results pages are taken up by the first three results. The results that place 4th through 10th receive the next 25% of hits, and the remainder gets the last 5%. The farther down the list your site is, obtaining traffic decreases.
Search engines list sites by quality original content, number of quality links a site and article has, and visits by web users. These are the top issues of the over 200 logarithms by the search engines when compiling search engine results pages.
New this year is that the speed at which a site loads is a contributing factor in its rankings. Most company blogs use a simple format with no need of flash and other add-ons that slow down the loading process. This is why so many company blogs are now receiving better rankings than the company’s own home site.
It has been proven that company blogging on a regular basis is how to increase traffic and sales to both the blog site and the company’s main site. This is the wave of the present and future for eCommerce.
We at 3rdPartyBlog.com are available to discuss a blogging plan for your company by clicking on “Request a Quote” or the “Contact” tab at the top.
Increasing Website Traffic Rankings
Your website traffic rankings will grow higher if you do certain critical tasks. A website does no good unless you have hits, and after the initial flurry of activity with a brand new well designed website, the site will go static unless people come to it every day.
Once you have visitors, your site will be ranked. Keep in mind there are millions of websites and millions more coming online every day. If your ranking is near the bottom, only those already familiar with your business will go to it.
Since 80 percent of web traffic begins with the search engines, the engines like Yahoo, Google and Bing need to be familiar with your site. The way to introduce your site to the search engines is with fresh content.
You will first want to have a website that is unique and serves a niche of buyers. If you’re selling a product, be sure the product is something people want. If you peddle information, make certain the information is updated daily.
The keywords in your information are what the search engines will grab and the keywords, or product information should be near the top of your new information.
Your information can be offered to online directories which assemble content by type and bring it to the search engines. All your web pages can be offered up and there are sites like jayde.com that submit your URL for a fee.
The free sites usually have outdated lists making your web pages lost in old content. There are 3rd party businesses that will upload your content to the most current lists.
Make sure your web site is user friendly. This is a source of many customer complaints, a website that doesn’t work well. With all these tips, you’ll have favorable website traffic rankings in no time.
When your company uses our services at 3rd Party Blog we not only publish excellent content on your blog, we have several programs to make sure that your site is indexed well and receives a lot of traffic.
Do You Use Website Traffic Analysis?
Performing website traffic analysis is enough to send an already harried executive over the edge. This specific task is vital to a business yet few people in the company are trained to do it.
Knowing the number of visitors who land on your website helps you make adjustment to your marketing plan to maximize growth potential. Here is what to consider about such analysis:
You’ll want to know the number of unique visitors because this will show you if the traffic on your site is growing or decreasing. If it’s shrinking your current marketing strategy is not having the impact you want.
The click-through rate is another term used by traffic analyzers. Do your visitors never come off the home page? Or do they investigate other areas of the site to see all your business can offer? If you know this number you can make adjustments to your home page to make it appear more inviting.
Remember, a home page is like your front door. If the design is attractive, the door knob works and the wood doesn’t stick you’ll have many visitors happy to come inside, otherwise your “guests” will keep walking until they find an appealing door elsewhere. These guests are your customers and your neighbors are your competition.
It’s important to know the average length of time each visitor spends on a single page as well as the number of pages views. Do most people click on two pages before exiting, or do they investigate four or five. A small difference like this can mean big results to your bottom line.
What do you think are the pages visited most often? And the least? These answers can help you grow your business. We at 3rd Party Blog perform website traffic analysis for our clients on a regular basis and we help you to meet your marketing goals through more than just article writing.
The Benefits of Business Blog Consulting
Nearly every company with a web site can be helped by Business Blog Consulting. Our 3rd party bloggers do everything from simply writing new articles for your existing Blog tab, to establishing a unique blogging section with daily content and management.
You might not think it’s necessary to hire a consultant to do this, however there are several million websites and all of them want to be at the top of the search engines. Research shows few customers go directly to a company website. They almost always perform an Internet search for the type of business first.
A Blog consultant can help you analyze your goals and develop a plan to use blogging to your best advantage. This may include hiring a content writer with special skills designed to maximize search engine exposure on a Blog tab already installed but underutilized, or the creation of a new blogging program from scratch.
No matter what level of involvement you choose, you’ll find that blogging takes a company website from static to dynamic, which is what every viable business needs.
Blogging consultants know the keyword phrases that get the attention of search engines quickly. Since customers begin their quest for services on a search engine, your landscaping business Blog on “Planting Trees Properly” will face a crowded field of other landscapers writing about the same thing. But if you write about “Planting Trees Properly” and you insert your location of Atlanta in the post, search engines will whittle down all other entries that don’t include both words.
It’s not as simple as just using all the right keywords; their placement is something of a science. So if you have yet to consider a Blog for your website, consider what Business Blog Consulting can do to help you get started.
Use the contact form at the top and we at 3rd Party Blog will have a Blog consultant do a free website analysis of your existing website and make some recommendations on how you can get more traffic. No obligations and no cost for the analysis.
3rd Party Blog Founder Interview
The founder of 3rd Party Blog, Rich Hill, was interviewed recently about Internet marketing in general and 3rd Party Blogging specifically by a fellow IM person, Beat Schindler.
Rich and Beat (it’s Swiss,) became acquainted through the membership Blogging forum group operated by Jack Humphrey known as BlogSuccess. Rich was asked to describe his personal information and history of Internet experience that goes back almost to the earliest days of the general public use of the Internet, before the days of the World Wide Web.
A copy of the audio file will be made available here on 3rd Party Blog at a later time but you may hear the complete audio file now on Beat’s website at www.BeatSchindler.com.
Rich emphasized the point that he wishes more entrepreneurs would join in as competitors for this type of business in order to create more of a buzz about this service industry.
There are still millions of business owners that do not know exactly what it means to have a 3rd Party Blog.
There are many ghost writers that will write articles for you to post on your company Blog. What we do here is to do the whole Blog project complete from the ground up. We select the name, purchase the domain, purchase hosting and install the WordPress Blog platform and necessary plugins.
We interview the client and learn about the products or service that they sell, and collect information on their perceived marketplace and known competitors. We find out what the client’s ambitions are for their new Blog and what it is that they want to achieve.
Our Blogging team then performs market research, keyword research and we write the articles, do the publishing, and handle the correspondence and all of the day to day operations of the new company Blog.
The client does not have to do a thing other than feed us new ideas if there is some new program that they want to promote.
We are not going to give the farm away here, because we want to stay ahead of our competitors, but it does not stop there. Everything that you can think of to promote your own Blog, is what we have our team do for this 3rd Party Blog as well. And then some!
Here is the audio file:
We Blog For You Activity for June 2009 at 3rd Party Blog
Wow, we sure have been busy here at 3rdPartyBlog.com. The “We Blog for You” idea is becoming attractive to a lot of businesses out there.
First of all our site was picked up by KillerStartups.com for a review by them which we were totally unaware of until after they had published the review and sent us a notice. KillerStartups only reviews about 15 sites a day out of the million or so that come online all the time, so we are very honored for the nice article.
KillerStartups looks for new ideas and anything of interest on the web that has a little different twist and evidently our website caught their eye. Well this brought a rush of traffic and a flurry of contacts and questions and even some clients so we were thrilled with the response.
Please notice the banner on the right on our site that says “Please Vote For Us”. When you click on that banner it will take you to the KillerStartups review and there is a place at the top left where you can vote our site up. Every single vote is very much appreciated as with more votes we stand a good chance of making it to killers most popular category and then even more people will see our website. Thanks so much for each and every vote, oh and tweets too!
The next thing that happened just this last Sunday June 28th is that we started to receive a ton of traffic from maxblogpress.com and on going there remembered the article that we had submitted about a month ago was just published and there was a flurry of very favorable comments and again a couple of clients came from it with a couple of more that are interested and asking for more details.
You may read the post at maxblogpress.
You might wonder if this is too much publicity for a relatively new company, however we are of the opinion that all publicity is good and we have been working with our team keeping them energized for more activity and we are confident that we will be able to scale to any amount of business blogging opportunities that select our company to do their blogging for them.
Remember out mantra, “We Blog for You”!
Please use the contact tab to request more information or a price quote.

