company Blog
Company Blog: There is No Debate
June 22, 2010 | 
Author The debate about a company blog is over because its utilization has already been proven as an effective marketing tool. The biggest decision most companies now have is how to make the best use of this new avenue of marketing their product.
Some are giving the job to a younger member of the company, since they are more familiar with the internet as a whole. This is true since most youth are active in the many social sites and are very experienced at knowing how to find things on the internet. But being part of a target audience and attracting a target audience are two very different concepts.
One advantage these younger members of society have is that they know what attracts them and some of the advertising gimmicks that have worked on them. What they need to do is to be able to apply this to the target audience that pertains to the company and the products they produce.
Unfortunately, many companies are just looking for an employee that knows how to utilize the internet and not one with marketing skills for the position. Without the combination of both, the full potential of the company’s blog will not realized.
Knowing how to write properly SEO’d articles and then submitting them as part of an article marketing campaign is a necessary skill that must not only be known but have to be executed properly. This is part of how professional bloggers get the message that they are trying to convey out to the public.
Content has always been king of the internet, but increased traffic is how the surfing public becomes aware of the content a company posts on its site. A properly constructed and utilized blog is the best way to use a company blog to increase the traffic from the target audience to the home site of said company, that will increase sales and revenue of the business as a whole.
Click on ‘Request A Quote’ or the ‘Contact’ form for more information or a proposal.
Company Blog Reaches Out
The company blog is the most versatile tool a business’ advertising department can use to get the word out about the product and services their company has to offer. Unfortunately, it is being underutilized by a vast majority of businesses.
This is so because many do not realize its vast potential or they just simply do not know how to properly use it. A blog for any business is another tool, just like radio advertising and then TV advertising was in the past. The biggest difference is that company blogging has the capability of reaching millions of potential customers on a 24/7 time frame. This is not a 30 second slot that hopes to be seen by the target audience.
A company or business blog is there ready and available any time of the day or night when the target audience is ready to read your message. Since this is a new form of advertising, most companies have little to no experience with it. Like with any other aspect of business, this is when a professional is hired to fill the need.
A company that can build a site and SEO it properly so it can reach the top of the SERPs is what is needed. Equally important and needed are professional copywriters that can write articles on any subject, and campaign marketers that know how to promote this type of article marketing campaigns.
Putting all of these professionals together is what a third-party blog is all about. They have a team of professionals that have repeatedly placed company blogs on the top of SERPs for the keywords their clients have requested.
Just like with your business, you are professionals in a particular field. It would not make sense to start building computers if your core business is painting homes. You do what you know best. Let others help you with what you do not know or have little experience with.
This is the fastest way to rise to the top ahead of your competition. The internet is here to stay and your company blog will be a vital tool in your exposure on it.
You need to click on the “Request a Quote” tab before your competition does.
A Company Blog is Needed
When a company blog is properly used, the message that the business is trying to convey to consumers is easier to get across and be more accessible. This is because of the versatility of the blog itself. Unlike a company’s website that is static with very little new information, the blog is an ever changing information source.
By constantly adding new postings, visitors will have fresh new content to help them explore the possibilities the company and its business has to offer. In addition, the blog is the place an article marketing campaign can reach a larger audience. A good example is what it has to offer merchants.
A merchant generally sells items that are manufactured by a variety of other companies. Many specialize in a particular sector of commerce. With a properly constructed article campaign, a merchant’s company blog can attract the target audiences that are searching for information on the companies and merchandise of the products they are selling. This, at times, can rank even higher than the manufacturers’ websites.
An example would be a sporting goods site. By having articles written and posted about Rawlins gloves or the Louisville Slugger, the merchant’s blog site will receive some of the traffic intended for the manufacturer. By having quality information about the topic and items, the consumer would be more inclined to make the purchase from such a site.
It is all about establishing credibility with the target audience. Consumers have a tendency to make purchases from sites they feel comfortable with and trust. By providing informative data on an item or information that is supportive about the item, the readers will get the sense of comfort. It is a proven fact, a comfortable consumer spends more.
This is just one of the many ways a company blog can be utilized to expand a business on the internet.
Company Blogging Improves your Image
With company blogging, new information along with repeated items can be continuously placed on the blog site to attract the ever expanding market of the internet. This is done with short and concise articles.
At the present time, it is believed that the search engines scan the first 1500 characters of a web page. This allows Google and the other search engine providers to categorize the content to be accessible when a keyword is asked for by those using the search engines.
Improve Your Company Image
This is the reason why an article marketing campaign on a company blog is so successful. By having multiple articles on all of the important keywords, a site can generate more hits on the Search Engine Ranking Positions (SERPs). This allows for higher rankings and more traffic.
The purpose of obtaining the highest possible rankings of the SERPs for vital keywords is how the consumers use this tool. 70% or more of all hits on the results pages are taken up by the first three results. The results that place 4th through 10th receive the next 25% of hits, and the remainder gets the last 5%. The farther down the list your site is, obtaining traffic decreases.
Search engines list sites by quality original content, number of quality links a site and article has, and visits by web users. These are the top issues of the over 200 logarithms by the search engines when compiling search engine results pages.
New this year is that the speed at which a site loads is a contributing factor in its rankings. Most company blogs use a simple format with no need of flash and other add-ons that slow down the loading process. This is why so many company blogs are now receiving better rankings than the company’s own home site.
It has been proven that company blogging on a regular basis is how to increase traffic and sales to both the blog site and the company’s main site. This is the wave of the present and future for eCommerce.
We at 3rdPartyBlog.com are available to discuss a blogging plan for your company by clicking on “Request a Quote” or the “Contact” tab at the top.
Posted in company Blog | 
Tags: 3rd party blog, article marketing campaign, better rankings, categorize the content, company Blog, company blogging, Company Blogging Improves your Image, contact, more traffic, quality original content, request a quote, Search Engine Ranking Positions, serps | 
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Gain Authority with a Company Blog
With a company blog, the opportunity to promote what a company sells by targeting specific keywords is not only possible, but the number of times it does so is limitless.
Most company and corporate websites have a home or landing page that is their main introduction and gateway to the internet. On this page, they have links to various sections that promote different aspects of their company and products they sell. Most of the thought behind this page is simple promotion and access that is in a format that seldom changes.
What a blog does for a company is give them the opportunity to do constant promotions that are continually changing. With this continuously changing presentation, exposure on the web is ever expanding.
Now, combining the new promotions with an article marketing campaign to increase the exposure to an ever greater level, the number of visitors from your specific target audience will be ever increasing. That is the key to increased exposure, sales, and profits from the internet – the attraction of a target audience and giving them what they want.
This is why the use of specific keywords in a marketing campaign on the blog site of a company is so important, along with being highly successful. It attracts the attention of the search engines and categorizes the site on every keyword that is used on the site. The more keywords that are used, the more listings the site is on.
This has a domino effect. Each new keyword and the link associated with it will contribute to the blog’s overall ranking. This effect combines them all together to boost the rankings of every campaign on the site. This is how a new page that is just posted can appear on the first page of the SERPs, just hours after it was posted on the site – the linking domino effect.
This is why so many businesses are opting for a company blog to promote themselves. The domino effect is free and never runs out of steam, it just keeps going. Google now ranks blogs with an authority value. Let us build yours today.
