company Blog
Your Company Blog Sells
December 14, 2011 | 
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Having a company blog is all about improving a company’s site rankings so more traffic can flow your way. This is the name of the game for eCommerce on the internet. The flow of traffic dictates who gets the views and sales from the surfing consumer. Traffic is the key to increasing your company’s revenue stream from the cyber portal called the internet.
Creating traffic is what the establishing of blogs for companies is all about. Unlike the static home sites most companies own, the blog is in a constant state flux. With a continuous flow of new postings available on the blog, the readership will always have something new to view.
These new postings should be of unique in origin, along with being high-quality reading material. This will be viewed favorably by not only your visitors but by the search engines. The bots that are sent from the search engines to scan the different internet sites look for certain characteristics of a site for their profile. These characteristics include originality of the postings, uniqueness of the postings, number of articles that are viewable by visitors, the speed in which the site loads, and the number of links that are connected to it.
All of those characteristics are vital to a site’s ranking on the SERPs. Most of these characteristics are influenced by the site owner. They decide on the articles and their quality, along with how fast the site loads. The one area they can work to improve on a constant basis is the number of links that are running towards the site.
Links are thought of as votes, and the more you have, the more popular your site is viewed to be. The more you have the higher in the SERPs your site will rise. The links to the company blog are directly linked to the company’s main site because of association with it. This association is how the rankings of the blog directly influence the rankings of the company’s home site and its rise in the SERPs, and revenue stream.
For those of you that are interested in having your own company blog but do not have the time or resources to devote to operating it you may take advantage of our expertise and we will create your company blog. Along with thei third party blog service that we offer, you will also be given enoguh on page and off page SEO to make your blog stick out in front of the competition.
Let us blog for you at 3rdPartyBlog.com
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Company Blogging and What it Can Do For You
Company Blogging
With company blogging becoming a popular trend, the sense of a new marketing strategy has emerged. No longer are business satisfied with just establishing a website and hoping the American consumer will find them when the time is right.
Company Blogging Solutions
The internet today is becoming a crowded place and eCommerce is growing by leaps and bounds. To get an edge on competitors, many businesses are starting a company blog. This type of site is dedicated to giving a business more exposure to the surfing public on the internet.
This new marketing strategy involves the best way to expose the company blog to the internet. This is done, in part, by an article marketing campaign. This is when an informative posting is spread out to many different sites where the target audience is known to visit.
Company Blogging Articles
There, the articles are made available to the consumers with links leading back to the company blog and the sponsor’s main site. This helps to increase the exposure of both the main site and the blog to as many surfers on the internet as possible.
With the increase in links and traffic that they create, there is a side benefit for both the company blog and the sponsor’s home site. This benefit is a rise on the search engine rankings page (SERP). This is very important. It is believed that the top three slots on these pages for any given keyword receive 70% of the traffic that the SERP generates.
The remainder of the first page’s other 7 slots then receive 25% of the traffic, with the rest of all the other sites only receiving 5%, immaterial of how many there are. This is why so many professional company bloggers stress the establishing of links to help a site rise in the rankings.
Company blogging is the new marketing strategy for the internet that is being used by companies to gain a greater share of the targeted traffic of the American consumer.
To learn what a 3rd Party Blog can do for your company, Contact us.
For those of you that are ready, click here to Request a Quote.
Seth Godin, Internet Master Explains Company Blogging
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Posted in company Blog | Tags: 3rd party, blog, blogging, business, company, Google, internet marketing, marketing, Marketing strategy, professional, targeted traffic, world wide web | 4 Comments »
The Company Blog for Marketing
The 21st century has seen the company blog emerge as a vital marketing tool for cyberspace. Before this time, there were only 4 basic types of sites in the internet. There were ones for entertainment, merchant sites where purchases could be made, information and opinion sites, and then the pure advertisements by the affiliate marketers.
Now, there are the blogs that are affiliated with a specific company and with a specific purpose in mind. One of its purposes is to help inform the public on a particular topic of concern associated with the company that is sponsoring the site. The other purpose is to help direct them to the company’s home site where a product or a service can be procured.
To do this and make the new type of blog work properly, the 3rd party blogger will locate and identify the target audience. This is where experience comes into play with this new type of marketing campaign. It is called an article marketing campaign. This is where original articles are posted on the sites that are frequented by the target audience.
By doing this, the blog has a great exposure to those that are interested in the subject. The traffic that is generated is then directed towards the sponsor site, but there is a hidden benefit. As the traffic increases on the blog site and the company site, their rankings on the search engine results pages for specific keywords will also rise.
This rise on the SERPs will help generate even more traffic from those looking for information. This starts a cascading effect that helps the company’s main site rise in visitors and popularity. In most cases, this process takes 3 to 6 months for the true effect to be seen.
Each method used by the 3rd party blogger to promote a company’s blog and their sponsor has been tried and true. There are no conflicts with Google or Yahoo on the techniques so the increased rankings will continue as long as new content is being added to the blog site.
The company blog is a new type of site for the new market area.
Posted in company Blog | Tags: 3rd party, blog, company, inform the public, marketing | No Comments »
Who Can Manage My Blog
Who Can Manage My Blog
How am I going to manage my blog is a major concern of many in the business world. Many businesses with a company blog struggle to find the time to maintain this internet marketing mechanism properly. This is understandable since they are not professional bloggers.
This is when a third party blogger is most beneficial to employ. They are professionals that create and maintain company blog sites for business as their jobs. They never have the excuse they could not find the time.
This kind of professional blogger has made it their business to know where the target audiences of their clients hang out on the internet. They also study their purchasing patterns and habits so a campaign to attract them can be devised and implemented.
Many business professionals just do not have the time to run their company and also find the time to concentrate on running a company blog properly. Because of the stiff competition on the internet for the consumer’s disposable income, running this kind of marketing campaign has developed into a full time job.
This job requires a person to be doing constant research on the ever change environment of the internet. This includes the logarithms that the search engines use to rank the different sites along with what will trigger sales among the consumers that are surfing this new communication highway.
If this job was easy any one could do it. Unfortunately this is a challenging profession that requires a full time professional to learn and implement properly for the best possible results.
If you are thinking along the lines of if you can “manage my blog” for your company, remember most professional third party bloggers spend 12 or more hours a day on the internet plying on their trade. Can you afford to do this so you can be competitive and run your business too?
Schedule a free conference to discuss your company blog. Use the “Request a Quote” tab. We Blog For You at 3rdPartyBlog.com.
Posted in company Blog | Tags: blog, business, company Blog, internet marketing, Manage | No Comments »
Company Blog: Outsource it
One of the leading reasons a company blog should be run by a 3rd party blogger is because these professionals are used to dealing with the ever changing world and rules on the internet. This is mainly in reference to the constantly changing algorithms of Google.
In the year 2009, over 500 changes were made to how they index, sort, and compile the list that ends up at the results pages of the keyword searches by their search engines. Even for the professional bloggers and web masters, this is a nightmare to keep track of.
This is what a third party blogger can provide your company when they run your blog. They have the expertise and knowledge to deal with the giant Google machine. As professionals, this is what they do everyday, all day long. Unless a business can dedicate an employee to solely concentrate on this sector of business, they will not be able to get the performance of the company’s blog like a professional blogger can.
A business blog is the billboard of marketing tools for the cyber world. Unlike a billboard in real life, the blog by a company has articles that are sent to places that the target audience frequent. This increases the return on investment for the company. An increase in traffic always occurs which can then be translated to sales if the product is of a quality nature and is needed by the consumer.
The process that is required to build the traffic does take time. Like most things, if it is rushed with techniques that are frowned upon, the rise to the top will be temporary. The slow building of quality links and good quality-content is the key to success in this marketing realm.
If you have or are thinking about starting a company blog, consider having a professional 3rd party blogger guide your new website to the top. As professionals, it is what they specialize in. This is one outsource project that takes the burden off you and will give a great ROI.
Company Blog: You Must Have One
This article is for the busy executive that needs to know how to make a company blog.
Blog the World
The company blog has grown in its usefulness and appeal in the last few years. Some view it as a constantly changing electronic billboard on the internet. Others have seen it as an advertising pamphlet that helps keep the customers and target audience informed of the latest products, their releases, and any special promotions a company is undertaking at any specific time.
One fact has shown through and that is company blogs are the new force in reaching out to customers for any business. The company blogs have been the tools to increase the traffic to itself and the company that is sponsoring it. This boosts both sites’ rankings on the search engine results pages. This helps the target audience even more to find what they are looking for, faster and easier.
By making the home site of the company easier to find, the possibility of increased revenue is possible. That is what companies are in business for, to make money. Making money on the internet is done by customers visiting your website and making a purchase. The purchases are made by the target audience that the product or service is designed for. This is where a company’s blog plays an important factor into the equation.
By placing informative articles that enlighten its readers on a subject in places that the target audience visits, traffic is created for both the blog and the company’s home site. With an increase in traffic, each site’s rankings improve which boosts the rankings even further.
It’s like a domino effect. Once everything is put into place, it is self generating and continuous, so one factor leads to the next and continues to grow. Additionally, by having a 3rd party blogger writing the articles on the company’s blog, credibility is established. It is similar to how reporters used to take press releases and create a story to inform the public on a matter of importance.
The bottom line is that a company blog is the best way for a business to reach their target audience and have exposure on the internet.
Just click on the Request a Quote tab for a Free Consultation and let us help you with your own blog ideas.
Posted in company Blog | Tags: bottom line, busy executive, company Blog, making money, request a quote | 1 Comment »
What Everyone Ought to Know About a Company Blog
Your company blog can do so many good things for your home site. The problem is, most people are unaware of them. This is where hiring a professional blogger that specializes in company sites is most beneficial.
Company blog
The most common question that is asked is how it can make the site more SEO friendly? Many company sites have great flash programs where a great deal of money has been spent on them to entertain visitors upon their arrival. While this looks great once it loads, the time it takes to load is a huge turnoff for prospective customers.
Because of this, Google has incorporated a new logarithm in their rankings that penalizes a site that takes too long to load. For this reason, it is not only recommended but highly encouraged that all flash be removed from the home page. This is the hardest thing to convince a client of doing, since most spent thousands of dollars on their flash program and for the most part, was a waste of money.
It is possible to have a link on the home site that gives the visitor the option of viewing the flash presentation, but this is it. The most beneficial link on the home site is the one that leads to the company blog. Not only are there informational articles that help promote your products and site, but the links that the article campaigns establish all run from the company’s blog to the home site.
It is also possible to have a link on the articles themselves that directly go to the company’s main home page. This, along with a few other SEO techniques, help increase a company’s rankings on the search engine result pages. It is a cumulative effect of all the little things that a professional company blogger brings a company that pays the biggest dividends.
Only by having a company blog will your home site ever reach its fullest potential. Talk to a professional today and find out more.
Company Marketing Strategy: Do You Agree?
The right company marketing strategy will help your establishment rise above the competition. With TV and radio, a catch phrase or jingle that people hear sets in their brain and reminds them of certain products.
With the new medium of communication, the internet’s marketing strategies follow the same principles, they just accomplish them by other means. Many companies have used pop up ads in the past as an attempt to attract new customers. This method of promotions has had nothing but a negative effect on the target audience. Most people that encounter one just find a way to close it and not even give notice to what is being advertised.
There are other means of advertising, like the ones in the cyber papers where an ad pops up before an article can be read. These have the option to be skipped, and nearly all the time, this is what occurs.
What has been the most effective marketing tool is the company blog. This is a website where a company can not only promote their products and services but also inform their target audience on subjects that concern them. Giving out free and useful information that the public can use as a resource encourages them to visit the site repeatedly for more helpful hints. The more useful the site, the more visitors will talk about it. This is free advertising by credible sources.
A blog sponsored by a company will also be involved in an article marketing campaign that is designed to locate the target audience and give them a reason to visit the site. This is with informative, and sometimes, promotional articles.
With each sector of business and the companies within these sectors, the campaigns and ways to attract them vary. What they all do have in common is the funneling of traffic to the sponsor’s home site where purchases and greater exposure will occur.
A company marketing strategy for the internet must have a good return on investment, and that is what a company blog can provide. This is a new strategy for the new medium of communication that is now widely used by the consumers of the world.
Let us help you increase traffic to your company website with a 3rd Party Blog.
What is a Company Blog?
Ever wonder what a company blog really is? Like most Americans, this sector of sites on the internet is new to them. Most consumers are use to only finding limited information about a company’s product on their home websites. This is because the home site is generally just a place where a purchase can be transacted.
A blog sponsored by a company is the new way to assist the consumer in finding out more information about particular subjects or products. This is the reason for the blogs, to inform the public. There are links to a company’s home site where a purchase can be made, but only a link.
The main focus of a company’s blog is to reach out to their target audience in the most cost effective manner possible. This is done by posting informative articles on the site that are then filed in specific categories. These articles are also the main mechanism used in the article campaigns.
These article campaigns are just one of the tools available to a third party blogger to get the message out about their sponsors company and their products. By posting informational articles on many sites across the internet a greater exposure is obtained.
Not only does a greater exposure occur with a company’s blog and the campaigns that are run supporting it, but also the advantages of the links that are established. These are high quality relevant links that not only make it easier for your target audience to find your home site, but the search engines love them.
Relevant quality links to a home site is what boast and maintains its ranking on the search engine results pages. The more links a site has, the higher in the rankings they are positioned in.
A company blog is the best mechanism to boost traffic and expose that which a company has to offer to the consumers that travel on the internet highway.
Your Company Blog is Paramount
Your company blog is an extra appendage of your company on the internet that has more access to the target audience than any other media available to a business. The biggest problem for most businesses is having to utilize this new marketing tool to its fullest potential.
At first, many businesses tried to do it on their own. This approach can bring some limited results or no positive results at all. Just like with any of business sector, there is the right approach, and then all the rest.
Plan for Success
If you or your company are thinking about running your own company blog marketing campaign, ask yourself the following questions:
1)- Do you know who your target audience is?
2)- Do you know where your target audience is located in the real world and on the internet?
3)- Do you know how to attract your target audience on the internet?
4)- Can you increase the traffic on your website?
5)- Can you increase your home site’s rankings on the SERPs?
6)- Is there an avenue for your target audience to opt-in on your emailing list?
7)- Is there a person in your company that can properly SEO your home site and its company blog?
8)- Do you know what an SEO article is and how it differentiates from a typical article?
9)- Can you differentiate between a spam comment and a legitimate one?
10)- Is there someone at your company that can properly monitor and update the blog?
11)- Do you know how to build links that will be beneficial for the blog and the company’s home site?
If you answered yes to only 2 to 3 of these questions, then you need the assistance of not just any blogger but a professional company blogger. It is their business and expertise to build a company blog and make it a beneficial part of a business. Just like any other sector of business, it takes expertise to do it right.
We Blog For You! Please contact us for details.
