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Performing website traffic analysis is enough to send an already harried executive over the edge.  This specific task is vital to a business yet few people in the company are trained to do it.

Knowing the number of visitors who land on your website helps you make adjustment to your marketing plan to maximize growth potential.  Here is what to consider about such analysis:

You’ll want to know the number of unique visitors because this will show you if the traffic on your site is growing or decreasing.  If it’s shrinking your current marketing strategy is not having the impact you want.

The click-through rate is another term used by traffic analyzers.  Do your visitors never come off the home page? Or do they investigate other areas of the site to see all your business can offer?  If you know this number you can make adjustments to your home page to make it appear more inviting.

Remember, a home page is like your front door.  If the design is attractive, the door knob works and the wood doesn’t stick you’ll have many visitors happy to come inside, otherwise your “guests” will keep walking until they find an appealing door elsewhere.  These guests are your customers and your neighbors are your competition.

It’s important to know the average length of time each visitor spends on a single page as well as the number of pages views.  Do most people click on two pages before exiting, or do they investigate four or five.  A small difference like this can mean big results to your bottom line.

What do you think are the pages visited most often?  And the least?  These answers can help you grow your business.  We at 3rd Party Blog perform website traffic analysis for our clients on a regular basis and we help you to meet your marketing goals through more than just article writing.

Nearly every company with a web site can be helped by Business  Blog Consulting.  Our 3rd party bloggers do everything from simply writing new articles for your existing Blog tab, to establishing a unique blogging section with daily content and management.

You might not think it’s necessary to hire a consultant to do this, however there are several million websites and all of them want to be at the top of the search engines.  Research shows few customers go directly to a company website.  They almost always perform an Internet search for the type of business first.

A Blog consultant can help you analyze your goals and develop a plan to use blogging to your best advantage.  This may include hiring a content writer with special skills designed to maximize search engine exposure on a Blog tab already installed but underutilized, or the creation of a new blogging program from scratch.

No matter what level of involvement you choose, you’ll find that blogging takes a company website from static to dynamic, which is what every viable business needs.

Blogging consultants know the keyword phrases that get the attention of search engines quickly.  Since customers begin their quest for services on a search engine, your landscaping business Blog on “Planting Trees Properly” will face a crowded field of other landscapers writing about the same thing.  But if you write about “Planting Trees Properly” and you insert your location of Atlanta in the post, search engines will whittle down all other entries that don’t include both words.

It’s not as simple as just using all the right keywords; their placement is something of a science.  So if you have yet to consider a Blog for your website, consider what Business Blog Consulting can do to help you get started.

Use the contact form at the top and we at 3rd Party Blog will have a Blog consultant do a free website analysis of your existing website and make some recommendations on how you can get more traffic.  No obligations and no cost for the analysis.