Archive for the ‘3rd party blog’ Category

Third Party Blogs: What’s in it for My Company?

Wednesday, June 30th, 2010

The third party blogs are becoming more common, now that the benefits of a company blog are being realized as a true internet marketing mechanism. Just like when billboards were first introduced, then radio advertisements, followed by TV ads, each new communication medium has a new path for advertisers to get the word out about their clients. The company blog run by third party bloggers is the equivalent of this advancement for the internet.

Some do not realize it, but even Google has a company blog that posts informational articles on how to best use their systems and services. They are already the number one site on the internet and growing. The number of company blogs they have is over 10 at last count, each one with a different theme.

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Why would Google have multiple company blogs?  Simple, no one knows better than Google that people search by keyword phrases and the sharper line you can draw with your target niche keyword structure, the more traffic you will have.

Your company can do the same thing, depending on how large of a company you have and the different types of merchandise you have to offer. Smaller businesses usually need only one blog to reach out onto the internet, and connect to their target audience.  If you have multiple categories or niches, you should think about multiple blogs and third party blogs are perfect for this.

Just like the professional advertising agencies that make TV ads, the third party bloggers are the advertising agencies of the internet. They know where the target audiences can be located and how to attract them.

It is true that hiring a third party blogging company is a business expense for a company. The return on investment does vary, but is measurable. The biggest factor is if a company is willing to have the patience that is required to build up a following. This is a process that takes between 3 to 6 months before the full effect of the benefits can be seen and measured.

There are faster ways to get a blog to the top, but the search engines consider these tactics blackhat techniques.  We at 3rdPartyBlog.com only use tried and true and acceptable white hat promotions for our clients.  The question is what your long term goal is. Would you rather have a fast rise to the top of the rankings with the reward of a week of sales then getting banned for life, or a slow rise to the top that will permanently establish your site at the top?

The third party blogs are the route to take for long-term growth and exposure on the internet for any company that is going to maintain a presence in cyberspace.  Please use the contact form for more information, or the Request a Quote tab on this site.

Business Blogging 101

Saturday, October 10th, 2009

Every website needs business blogging.  By now every company owner of any size knows he must have a website in order to compete.  Websites provide instant information for potential customers.  If designed well, their appearance also reflects the brand of the company.

Every website should be user friendly because a site that is difficult to navigate will be rejected for one that is simple to use.   But did you know it’s not enough to have a website that is attractive?  It must be constantly updated with new information in order for search engines to find it.

Research shows most customers locate a product or service for sale with the use of an internet search engine.  The first page of the results gets the lion’s share of the hits and the subsequent sales.  Therefore, your placement on the search engine results page will determine the number of hits you get.

The best way to increase your standing with the search engines is to contribute new content in the form of a blog.  A blog is an article about anything you’d like to promote.  Perhaps it is your business philosophy.  It might involve the trends in your field.  Much of the time a blog is an article about your new products.  It can be anything.

But article writing is time consuming for even the most proficient writer on staff.  And the way the article is written determines whether the search engines “see” it or not.  That’s why professional bloggers are hired.  They know the tools to incorporate into your company article to make sure it brings your website near the top of the search engine results page.

Consider a professional blogger from 3rd Party Blog to build a new blog and to upload new content on continuing frequency.  Business blogging is not just a catch phrase; it should be an essential element of any viable company.

The Business Blog: A 21st Century Necessity

Monday, October 5th, 2009

We’ve all heard about blogs but few people know that business blogs are critical tools for the growth of any company.  Think about the last time you used a local telephone book to find a business or service.  Compare that to the number of times you performed an internet search.  Case closed.  We’re guessing your yellow pages are collecting dust if you haven’t managed to throw them away altogether.

Unlike the telephone book that is organized alphabetically, the internet is stacked with a “survival of the fittest” strategy.  The stronger websites rise to the top.  This doesn’t necessarily mean they’re the best, just the strongest in a way that confounds the owner of a quality business stuck on page 1,432,987 of the search engine results page.

The way to climb your way to the top is to Blog or write about your business.  A simple article that shows what you do is all it takes, however for many people an article like this is like facing a dreaded term paper in school.  You put it off until voila!  Like a bolt from above you get a brilliant idea.  You pay someone else to write it for you!

The wonderful thing about hiring a 3rd party blogger is it’s perfectly legal and ethical.  It’s delegating this vital job to an expert, like hiring an accountant to do your taxes.  You can’t be an expert at everything and blogging with just the right techniques for getting the attention of the search engine is special and technical.  In other words, don’t try this at home.  Let a professional blogger do it for you.

Blogs strengthen the brand of your company by delivering a consistent message about the mission, the products and services.   A business Blog is just what you need to grow and succeed in the 21st century.   You do what you do best for your business and leave the Blogging to us at 3rd party Blog.

Website Traffic Marketing

Saturday, October 3rd, 2009

It’s not enough that you have a beautiful website, you must have visitors, and website traffic marketing helps achieve that goal.   It’s true that social media like Twitter and Facebook are valuable tools in getting the word out about your company, but the bottom line for driving people to your site is the internet search engine.

To use the search engines to your advantage, you need to know about SEO or search engine optimization.  It’s not enough just to get your home page toward the top of the search engines, a website traffic expert will show you how to get every single page optimized.  This is what builds traffic and traffic is what you need to take your beautiful website from a static one to dynamic.

No matter how well designed the website is, no one but your family will see it if you don’t contribute to it frequently.  Consider a daily blog noting company news, exciting new products, or make it personal by describing interesting details of your life.  The search engines will grab this new content and vault it to the top of the boards.

Where traffic marketing comes in is in making sure your blog or other new content is phrased in such a way that search engines will see it.  Since this is highly technical and such an emerging field, you would do well to hire a specialist to take over this job for you.

Experts like 3rd party bloggers can work alongside you to take your thoughts and adapt them for search engine optimization.  The professional bloggers know the most valuable keywords that the search engines like and where to place those keywords in the Blog article.

There are many bloggers who perform their work from a remote location, thus eliminating the expense in hiring another employee with benefits.  If you need help with website traffic marketing, consider a 3rd party blogger.


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