Archive for June 2010
Third Party Blogs: What’s in it for My Company?
June 30, 2010 | 
Author The third party blogs are becoming more common, now that the benefits of a company blog are being realized as a true internet marketing mechanism. Just like when billboards were first introduced, then radio advertisements, followed by TV ads, each new communication medium has a new path for advertisers to get the word out about their clients. The company blog run by third party bloggers is the equivalent of this advancement for the internet.
Some do not realize it, but even Google has a company blog that posts informational articles on how to best use their systems and services. They are already the number one site on the internet and growing. The number of company blogs they have is over 10 at last count, each one with a different theme.
Why would Google have multiple company blogs? Simple, no one knows better than Google that people search by keyword phrases and the sharper line you can draw with your target niche keyword structure, the more traffic you will have.
Your company can do the same thing, depending on how large of a company you have and the different types of merchandise you have to offer. Smaller businesses usually need only one blog to reach out onto the internet, and connect to their target audience. If you have multiple categories or niches, you should think about multiple blogs and third party blogs are perfect for this.
Just like the professional advertising agencies that make TV ads, the third party bloggers are the advertising agencies of the internet. They know where the target audiences can be located and how to attract them.
It is true that hiring a third party blogging company is a business expense for a company. The return on investment does vary, but is measurable. The biggest factor is if a company is willing to have the patience that is required to build up a following. This is a process that takes between 3 to 6 months before the full effect of the benefits can be seen and measured.
There are faster ways to get a blog to the top, but the search engines consider these tactics blackhat techniques. We at 3rdPartyBlog.com only use tried and true and acceptable white hat promotions for our clients. The question is what your long term goal is. Would you rather have a fast rise to the top of the rankings with the reward of a week of sales then getting banned for life, or a slow rise to the top that will permanently establish your site at the top?
The third party blogs are the route to take for long-term growth and exposure on the internet for any company that is going to maintain a presence in cyberspace. Please use the contact form for more information, or the Request a Quote tab on this site.
Your Company Blog is Paramount
Your company blog is an extra appendage of your company on the internet that has more access to the target audience than any other media available to a business. The biggest problem for most businesses is having to utilize this new marketing tool to its fullest potential.
At first, many businesses tried to do it on their own. This approach can bring some limited results or no positive results at all. Just like with any of business sector, there is the right approach, and then all the rest.
Plan for Success
If you or your company are thinking about running your own company blog marketing campaign, ask yourself the following questions:
1)- Do you know who your target audience is?
2)- Do you know where your target audience is located in the real world and on the internet?
3)- Do you know how to attract your target audience on the internet?
4)- Can you increase the traffic on your website?
5)- Can you increase your home site’s rankings on the SERPs?
6)- Is there an avenue for your target audience to opt-in on your emailing list?
7)- Is there a person in your company that can properly SEO your home site and its company blog?
8)- Do you know what an SEO article is and how it differentiates from a typical article?
9)- Can you differentiate between a spam comment and a legitimate one?
10)- Is there someone at your company that can properly monitor and update the blog?
11)- Do you know how to build links that will be beneficial for the blog and the company’s home site?
If you answered yes to only 2 to 3 of these questions, then you need the assistance of not just any blogger but a professional company blogger. It is their business and expertise to build a company blog and make it a beneficial part of a business. Just like any other sector of business, it takes expertise to do it right.
We Blog For You! Please contact us for details.
Company Blog: There is No Debate
The debate about a company blog is over because its utilization has already been proven as an effective marketing tool. The biggest decision most companies now have is how to make the best use of this new avenue of marketing their product.
Some are giving the job to a younger member of the company, since they are more familiar with the internet as a whole. This is true since most youth are active in the many social sites and are very experienced at knowing how to find things on the internet. But being part of a target audience and attracting a target audience are two very different concepts.
One advantage these younger members of society have is that they know what attracts them and some of the advertising gimmicks that have worked on them. What they need to do is to be able to apply this to the target audience that pertains to the company and the products they produce.
Unfortunately, many companies are just looking for an employee that knows how to utilize the internet and not one with marketing skills for the position. Without the combination of both, the full potential of the company’s blog will not realized.
Knowing how to write properly SEO’d articles and then submitting them as part of an article marketing campaign is a necessary skill that must not only be known but have to be executed properly. This is part of how professional bloggers get the message that they are trying to convey out to the public.
Content has always been king of the internet, but increased traffic is how the surfing public becomes aware of the content a company posts on its site. A properly constructed and utilized blog is the best way to use a company blog to increase the traffic from the target audience to the home site of said company, that will increase sales and revenue of the business as a whole.
Click on ‘Request A Quote’ or the ‘Contact’ form for more information or a proposal.
We Blog for You at 3rd Party Blog
When we blog for you, your site will be constructed to maximize all known SEO techniques on the site so the greatest potential is released. With this properly devised site as a firm foundation, the marketing campaigns can be unleashed to attract the target audience you need to increase your revenue stream.
A firm foundation is necessary in any type of business venture, and the internet is no different. It is all about doing what you can to attract the search engine traffic. This is a very complicated process that not only takes a knowledgeable individual that knows what to do, but how to do it.
One of the reasons this is so difficult for the average website owner is because of how the search engines have evolved over time. In the beginning, there were not many sites and not a great deal of traffic on them. They pointed surfers in the right direction to finding the knowledge they were searching for. The search engine has evolved into the most used tool on the internet, with Google and Yahoo search engine sites being the most used of all sites on the internet.
To perform as the search engine visitors wish, the number of logarithm utilized by the site to locate the correct and most relevant websites has increased to over 200. With that many variables, most amateurs are not able to compete with the professional site builders anymore.
The professional bloggers can build a site that has the best chance of gaining the greatest exposure on the internet by utilizing content to build links. Links are like neon signs that the search engines see to categorize the different websites’ relevance to specific keywords. The posting of content and building links in large quantity is what a professional blogger can do for a company and its website.
This is what a professional means when they advertise “we blog for you”.
Company Blog Reaches Out
The company blog is the most versatile tool a business’ advertising department can use to get the word out about the product and services their company has to offer. Unfortunately, it is being underutilized by a vast majority of businesses.
This is so because many do not realize its vast potential or they just simply do not know how to properly use it. A blog for any business is another tool, just like radio advertising and then TV advertising was in the past. The biggest difference is that company blogging has the capability of reaching millions of potential customers on a 24/7 time frame. This is not a 30 second slot that hopes to be seen by the target audience.
A company or business blog is there ready and available any time of the day or night when the target audience is ready to read your message. Since this is a new form of advertising, most companies have little to no experience with it. Like with any other aspect of business, this is when a professional is hired to fill the need.
A company that can build a site and SEO it properly so it can reach the top of the SERPs is what is needed. Equally important and needed are professional copywriters that can write articles on any subject, and campaign marketers that know how to promote this type of article marketing campaigns.
Putting all of these professionals together is what a third-party blog is all about. They have a team of professionals that have repeatedly placed company blogs on the top of SERPs for the keywords their clients have requested.
Just like with your business, you are professionals in a particular field. It would not make sense to start building computers if your core business is painting homes. You do what you know best. Let others help you with what you do not know or have little experience with.
This is the fastest way to rise to the top ahead of your competition. The internet is here to stay and your company blog will be a vital tool in your exposure on it.
You need to click on the “Request a Quote” tab before your competition does.
A Company Blog is Needed
When a company blog is properly used, the message that the business is trying to convey to consumers is easier to get across and be more accessible. This is because of the versatility of the blog itself. Unlike a company’s website that is static with very little new information, the blog is an ever changing information source.
By constantly adding new postings, visitors will have fresh new content to help them explore the possibilities the company and its business has to offer. In addition, the blog is the place an article marketing campaign can reach a larger audience. A good example is what it has to offer merchants.
A merchant generally sells items that are manufactured by a variety of other companies. Many specialize in a particular sector of commerce. With a properly constructed article campaign, a merchant’s company blog can attract the target audiences that are searching for information on the companies and merchandise of the products they are selling. This, at times, can rank even higher than the manufacturers’ websites.
An example would be a sporting goods site. By having articles written and posted about Rawlins gloves or the Louisville Slugger, the merchant’s blog site will receive some of the traffic intended for the manufacturer. By having quality information about the topic and items, the consumer would be more inclined to make the purchase from such a site.
It is all about establishing credibility with the target audience. Consumers have a tendency to make purchases from sites they feel comfortable with and trust. By providing informative data on an item or information that is supportive about the item, the readers will get the sense of comfort. It is a proven fact, a comfortable consumer spends more.
This is just one of the many ways a company blog can be utilized to expand a business on the internet.
Manage My Blog, the Question
Can someone manage my blog for me? This question has been on the rise since many companies have discovered the need for a company blog but are not sure how to utilize it to its fullest potential. This is when a professional blogger can be most beneficial to a business.
Too Busy to Blog
The professional blogger knows there is more to a company blog than just writing a few posts. The blog is the latest and best tool the internet marketer has at their disposal. This tool can be used to reach out to the target audience and guide them to the home site of the company that desires better traffic.
The driving of traffic can take many forms. The key to this is knowing the target audience and how to properly attract them. This will involve some type of marketing campaign. One of the most common is an article campaign.
The article marketing campaign is when a series of articles involving specific high traffic keywords are written and placed on a variety of places on the internet. This can be on social sites, forums, on other blogs or through an email campaign. It is all dependent on the target audience.
This is why professionals are needed for companies to run their blogs. Most companies do not have the time to determine the target audience and what will attract this audience to their site. They also are very busy running their business. Writing and posting the articles alone take a professional’s full time.
The proper running of a company blog is just as important as a restaurant having a clean and orderly appearance to it when customers come in the front door. First impression is everything and the company blog is, for many, the first exposure to a company that many encounter.
If you are one of the business persons asking the question; “How can I manage my blog?”, all you need to do is turn to the professional bloggers at 3rdPartyBlog.com so you can focus on running your business.
Company Blogging Improves your Image
With company blogging, new information along with repeated items can be continuously placed on the blog site to attract the ever expanding market of the internet. This is done with short and concise articles.
At the present time, it is believed that the search engines scan the first 1500 characters of a web page. This allows Google and the other search engine providers to categorize the content to be accessible when a keyword is asked for by those using the search engines.
Improve Your Company Image
This is the reason why an article marketing campaign on a company blog is so successful. By having multiple articles on all of the important keywords, a site can generate more hits on the Search Engine Ranking Positions (SERPs). This allows for higher rankings and more traffic.
The purpose of obtaining the highest possible rankings of the SERPs for vital keywords is how the consumers use this tool. 70% or more of all hits on the results pages are taken up by the first three results. The results that place 4th through 10th receive the next 25% of hits, and the remainder gets the last 5%. The farther down the list your site is, obtaining traffic decreases.
Search engines list sites by quality original content, number of quality links a site and article has, and visits by web users. These are the top issues of the over 200 logarithms by the search engines when compiling search engine results pages.
New this year is that the speed at which a site loads is a contributing factor in its rankings. Most company blogs use a simple format with no need of flash and other add-ons that slow down the loading process. This is why so many company blogs are now receiving better rankings than the company’s own home site.
It has been proven that company blogging on a regular basis is how to increase traffic and sales to both the blog site and the company’s main site. This is the wave of the present and future for eCommerce.
We at 3rdPartyBlog.com are available to discuss a blogging plan for your company by clicking on “Request a Quote” or the “Contact” tab at the top.
Posted in company Blog | 
Tags: 3rd party blog, article marketing campaign, better rankings, categorize the content, company Blog, company blogging, Company Blogging Improves your Image, contact, more traffic, quality original content, request a quote, Search Engine Ranking Positions, serps | 
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Gain Authority with a Company Blog
With a company blog, the opportunity to promote what a company sells by targeting specific keywords is not only possible, but the number of times it does so is limitless.
Most company and corporate websites have a home or landing page that is their main introduction and gateway to the internet. On this page, they have links to various sections that promote different aspects of their company and products they sell. Most of the thought behind this page is simple promotion and access that is in a format that seldom changes.
What a blog does for a company is give them the opportunity to do constant promotions that are continually changing. With this continuously changing presentation, exposure on the web is ever expanding.
Now, combining the new promotions with an article marketing campaign to increase the exposure to an ever greater level, the number of visitors from your specific target audience will be ever increasing. That is the key to increased exposure, sales, and profits from the internet – the attraction of a target audience and giving them what they want.
This is why the use of specific keywords in a marketing campaign on the blog site of a company is so important, along with being highly successful. It attracts the attention of the search engines and categorizes the site on every keyword that is used on the site. The more keywords that are used, the more listings the site is on.
This has a domino effect. Each new keyword and the link associated with it will contribute to the blog’s overall ranking. This effect combines them all together to boost the rankings of every campaign on the site. This is how a new page that is just posted can appear on the first page of the SERPs, just hours after it was posted on the site – the linking domino effect.
This is why so many businesses are opting for a company blog to promote themselves. The domino effect is free and never runs out of steam, it just keeps going. Google now ranks blogs with an authority value. Let us build yours today.
Company Blogs: We Blog for You
More and more company blogs are popping up on the internet with various degrees of success. There are some businesses that have the same approach to their blog as they do their main site, which is a static set of information that is constant and unchanging. Because of this, their ranking on the Search Engine Ranking Positions (SERPs) is also static and unchanging.
The sole purpose of a company blog is to attract new visitors, especially of the target audience to the website. This is a simple process that involves various degrees of activity to have positive results.
The main site of a company promotes what the business does to make a profit. This is either a service or a line of products. The blog can generate traffic to the different sections of this site by promoting a specific part of it with an article marketing campaign. This is with the use of SEO’d articles and specific keywords the target audience are using to find products that are similar to the company in question.
The SEO’d articles use keywords that attract the search engines and get the articles listed on the SERPs. Once there, the surfer will become informed, and if serious, will look for more information. This is when the links that are built into the articles provide one of their purposes. This is easy access to the company’s site where the possibility of a purchase can happen.
The other purpose of the links is in support of the ranking system the search engines use for their results pages. The more quality links that are established, the higher a site is ranked. Each web page that is linked to a high ranking site then receives the positive effect of being linked to it with higher rankings itself.
These are just a few ideas of what company blogs can do and how they function as part of a company’s business marketing plan on the internet.,
Please use the Contact Form or Request a Quote for more information.
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